{"id":2617,"date":"2020-10-15T18:35:41","date_gmt":"2020-10-15T21:35:41","guid":{"rendered":"https:\/\/metarh.com.br\/?p=2617"},"modified":"2025-11-19T08:57:10","modified_gmt":"2025-11-19T11:57:10","slug":"employer-branding","status":"publish","type":"post","link":"https:\/\/metarh.com.br\/metarhnews\/employer-branding\/","title":{"rendered":"Employer Branding: entendendo a estrat\u00e9gia | Caio Infante | Meta News #13"},"content":{"rendered":"<p>Vamos falar sobre Employer Branding?<\/p>\n<p>Nesse novo encontro do Meta News, te convidamos para uma discuss\u00e3o sobre o Employer Branding, pois e \u00e9 prov\u00e1vel que voc\u00ea j\u00e1 tenha presenciado discuss\u00f5es sobre a sua import\u00e2ncia estrat\u00e9gica dentro das organiza\u00e7\u00f5es.<\/p>\n<p>Esse \u00e9 um tema bastante recente, dessa forma, certamente algumas empresas ainda sentem dificuldade para entender o que o comp\u00f5em, portanto, chamamos o Caio Infante da Employer Branding Brasil, para discutir sobre qual a vis\u00e3o atual do mercado, sua percep\u00e7\u00e3o das empresas em rela\u00e7\u00e3o a essa estrat\u00e9gia, e sua participa\u00e7\u00e3o do RH no processo de aplica\u00e7\u00e3o do Employer Branding.<\/p>\n<p>Em conclus\u00e3o, foi uma conversa bastante informativa que contou com a presen\u00e7a do nosso Gerente de Neg\u00f3cios, <a href=\"https:\/\/www.linkedin.com\/in\/jeffersonsilvahr\/\">Jefferson Silva<\/a>, aqui do <a href=\"https:\/\/metarh.com.br\">Grupo Meta RH<\/a>.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/ZazK-rjgl0w\" width=\"600\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>Se voc\u00ea gostou desse epis\u00f3dio, n\u00e3o deixe de se inscrever em nosso canal e procure o podcast Meta News em seu agregador de feed ou acesse:<\/p>\n<p><iframe src=\"https:\/\/www.megafono.host\/podcast\/meta-news\/e\/employer-branding-entendendo-a-estrategia-caio-infante-meta-news-13\" width=\"100%\" height=\"250\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span>\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p><a href=\"1nhZ3FlVLiYB8EExHozj0W\" target=\"_blank\" rel=\"noopener\">Spotify<\/a><br \/>\n<a href=\"https:\/\/www.deezer.com\/show\/822732?utm_source=deezer&amp;utm_content=show-822732&amp;utm_term=3475273924_1582139893&amp;utm_medium=web\" target=\"_blank\" rel=\"noopener\">Deezer<\/a><br \/>\n<a href=\"https:\/\/podcasts.google.com\/?feed=aHR0cHM6Ly9mZWVkLm1lZ2Fmb25vLmhvc3QvbWV0YS1uZXdz&amp;ved=0CAQQrrcFahcKEwiY-5_Kqt7nAhUAAAAAHQAAAAAQBQ\" target=\"_blank\" rel=\"noopener\">Google Podcast&nbsp;<\/a><br \/>\n<a href=\"https:\/\/podcasts.apple.com\/br\/podcast\/meta-news\/id1496039747\" target=\"_blank\" rel=\"noopener\">Apple Podcast<\/a><\/p>\n<div id=\"meta\" class=\"style-scope ytd-watch-flexy\">\n<div id=\"meta-contents\" class=\"style-scope ytd-watch-flexy\">\n<div id=\"container\" class=\"style-scope ytd-video-secondary-info-renderer\">\n<div id=\"content\" class=\"style-scope ytd-expander\">\n<div id=\"description\" class=\"style-scope ytd-video-secondary-info-renderer\">\n<div id=\"meta\" class=\"style-scope ytd-watch-flexy\">\n<div id=\"meta-contents\" class=\"style-scope ytd-watch-flexy\">\n<div id=\"container\" class=\"style-scope ytd-video-secondary-info-renderer\">\n<div id=\"content\" class=\"style-scope ytd-expander\">\n<div id=\"description\" class=\"style-scope ytd-video-secondary-info-renderer\"><span class=\"style-scope yt-formatted-string\" dir=\"auto\">Contatos Caio Infante: <\/span><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/redirect?v=ZazK-rjgl0w&amp;event=video_description&amp;redir_token=QUFFLUhqa0l0RUJ0LV9jdm1Md01RMDREYlp6M09DeUx3UXxBQ3Jtc0tsdHd3MWhURUxPMjg5dXczcHZWbVBkc3c2eU56eUFJZmRDSlhOS1pES3B1STZ1cl8zS0xBODB2M2lyVjg1emhqVW9Za1JDNC1FcnRjUkppZmN2dy11SFZvXy0zQnpfMmlkZFcwUTJBMmpUcHZCQ1FJUQ%3D%3D&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fcaioinfante%2F\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.linkedin.com\/in\/caioinfante\/<\/a><\/div>\n<div class=\"style-scope ytd-video-secondary-info-renderer\"><span class=\"style-scope yt-formatted-string\" dir=\"auto\">Employer Branding Brasil: <\/span><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/redirect?v=ZazK-rjgl0w&amp;event=video_description&amp;redir_token=QUFFLUhqbVN6aFcxZ0FSam8zREhTaVdhZ0FMQ2NmbTlUQXxBQ3Jtc0ttc3Z4ZXk1X0o3RlRMTEF6VjcyZThNU2RoVkdRM0pXcEJNbzdETlFuM19DVm9lX0ZzVGtfeUJ5ZFhKb0g5NUhBNEhKTl84Y01HeW5MSnZfcXNBak5IT25zVHNlNmdITU8zb1JRWkE4VWl5c0lSTW9xTQ%3D%3D&amp;q=https%3A%2F%2Femployerbranding.com.br%2F\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/employerbranding.com.br\/<\/a><\/div>\n<\/div>\n<div id=\"always-shown\" class=\"style-scope ytd-metadata-row-container-renderer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"ticket-shelf\" class=\"style-scope ytd-watch-flexy\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Vamos falar sobre Employer Branding? Nesse novo encontro do Meta News, te convidamos para uma discuss\u00e3o sobre o Employer Branding, pois e \u00e9 prov\u00e1vel que voc\u00ea j\u00e1 tenha presenciado discuss\u00f5es sobre a sua import\u00e2ncia estrat\u00e9gica dentro das organiza\u00e7\u00f5es. Esse \u00e9 um tema bastante recente, dessa forma, certamente algumas empresas ainda sentem dificuldade para entender o&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[163,150,149,2,7,132,9],"tags":[41,16,42,38,13],"class_list":["post-2617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-descoberta-de-conteudos-de-rh","category-dho","category-employer-branding","category-materias","category-podcast","category-tendencias","category-videos","tag-employer-branding","tag-grupo-meta-rh","tag-marca-empregadora","tag-processos-seletivos","tag-recursos-humanos"],"yoast_head":"<!-- This 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